An international program to help you become a leader when it comes to remarkable and innovative destinations for sustainable tourism.
What is the Green Passport ?
In 2008, the United Nations Environment Programme (UNEP) launched an international project called Green Passport whose objective is to manage and develop synergies between tourism stakeholders with a view to creating more responsible tourism, to promote responsible products and services and to create local economic value. A region seeking to implement the Green Passport then signs an agreement with the UNEP and is free to organise the actions they believe to be pertinent. It is a common framework but a strategy specific to each region.
How is Betterfly Tourism involved in Green Passport ?
Following this first experience, ANEL wanted to roll out the Green Passport in local authorities that are members of its association including the Loire-Atlantique department (first department in 2012 to become involved in the scheme globally.
Along with ANEL, the department is co-managing the scheme and sharing its solid experience on the project). Betterfly Tourism’s role consists in formalising a common methodology and implementing it by developing and then managing an online Green Passport monitoring platform, by training elected officials and their teams to schedule and manage the Green Passport over time.
What are the benefits of the scheme for a region ?
There are several potential benefits :
- Financial advantages.
- Involving regional stakeholders (professional, local authorities, citizens,...) and to create collective synergies.
- Creating or supporting certain industries (short circuits, soft mobility…).
- Creating direct and indirect employment by developing the sector.
- Reducing the costs of professionals (optimisation of environment impacts).
Environmental advantages :
- Measuring and limiting its impacts (water, energy, greenhouse gases, waste, resources, jobs,...) using accurate indicators.
- Conserving natural resources, sources of tourism development.
Development of the region :
- Promoting and highlighting the region’s sustainable tourism policy.
- Developing and supporting a more responsible tourism offer.
Pooling of methods :
- Use of an online platform with multiple tools.
- The possibility of comparing its actions and results with other regions in order to make progress in a collaborative manner.
- To access national and even international funding schemes.
How does the Green Passport scheme work ?
Whether the stakeholder has experience in sustainable tourism or is a neophyte, the process is the same :
- Formalisation of their commitment, through the UNEP or ANEL, for example.
- Training / action of a team from the region on Green Passport. Using the first 4 days of training during the first year, then a follow-up and annual monitoring, the region will receive training on how to implement the project. The main steps of the process are as follows : establishment of the strategy and project governance, creation of an action plan, communication plan, monitoring over time.
- Online pilot tool made available online. From the first day of training, the team will be able to work on the platform, and more widely compare themselves with other regions involved in the scheme.
Check out our solution "Green Passport"